BMC & MCofS rebrand

Walking with friends
The two representative bodies for walkers, climbers and mountaineers in England, Scotland and Wales have both decided to change their names.

The BMC, which covers England and Wales, will become Climb Britain, whilst the Mountaineering Council of Scotland (MCofS) will become Mountaineering Scotland.

Climb Britain

Climb Britain logoClimb hills / climb rocks / climb indoors / climb ice / climb mountains

TODAY one of sport’s most historic representative bodies, The British Mountaineering Council (BMC), ushers-in a bright new era by announcing a change of name to ‘Climb Britain’. The rebranding aims to unite all members under one ‘Climb’ banner - whether you’re climbing hills, mountains, rock, ice or indoor walls. Since its inception in 1944, the BMC has been at the forefront of promoting the interests of climbers and hill walkers throughout England, Wales and beyond.

The new name will be phased in over the next year, with official launch events at the Kendal Mountain Festival and on 2 December – the 72nd birthday of the BMC. As part of the re-branding BMC Cymru/Wales will change to Climb Cymru which will have its own individual logo. Now, as record numbers head to hills or indoor walls, Climb Britain is going to take up that prestigious mantle while upholding the BMC’s fundamental, core values.

Mountaineering Scotland

The Mountaineering Council of Scotland (MCofS), the representative organisation for hillwalkers, climbers, mountaineers and ski-tourers who live in Scotland or enjoy Scottish mountains, has announced that it will rebrand as ‘Mountaineering Scotland’ following consultation with members.

Commenting on the change, Chief Executive Officer, David Gibson said: “The MCofS has represented the interests of its clubs and members since 1970. We are proud of our heritage and achievements, but we recognise that times are changing and tailoring our brand and communications to new audiences is essential.”

“In September 2015 we launched ClimbScotland, an innovative brand which is succeeding by inspiring more young people to climb, enjoy the sport, and learn how to develop their skills. We’ve learned from our experience with ClimbScotland that a simple and progressive brand can enable us to communicate our key message that mountaineering activities – hillwalking and climbing – and our membership offer are accessible to all.

Mountain Training will continue to work closely with both Climb Britain and Mountaineering Scotland, as well as with Mountaineering Ireland (the island of Ireland equivalent). We will continue to administer skills courses and qualifications across the full range of activities, from lowland walking and indoor climbing to winter mountaineering and trekking overseas.

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